How My Journey Began

The Wall Street Years
I loved publishing, but the pace was slow, the pay was dismal, so I hung up my publishing hat and headed to Wall Street. During those years, I was selected as one of 7 MBAs in the nation for JP Morgan Chase’s prestigious Retail Management Development Program and became an industry pioneer by building Chase’s Credit Card Retention program along with my colleague Andy. This initiative was critical to the credit card unit’s success as we were able to make millions for the bank by grabbing and retaining market share from Citi and other credit card competitors. Several years later, I moved to another bank and was hired to be the Co-Head of a Remediation Team tasked with keeping a global American-based bank from being shut down by the Federal Reserve. Their doors were kept open and I was promoted to Senior Vice President!

Working with me means your child will learn the ins and outs of highly selective college admissions as well as life skills about how the real world works. We will build their brand and make them formidable competitors. Because that is what it takes to succeed in college admissions and beyond.

Building Game Plan: College
While designing strategy and building world-class marketing programs for Wall Street behemoths, I also continued to craft selective college admissions programs via my work with Judge Judy’s Her Honor Mentoring Program and the Young Women’s Leadership School in East Harlem. As Wall Street started showing signs of the jitters, I made a lifestyle change and moved to Durham, home of the famed Research Triangle and my alma mater, Duke. 

There, I became the Founding Director of Game Plan: College at Coach K’s foundation (of Duke basketball), at the Emily Krzyzewski Center. I designed this program from the ground up and launched the only open college access program in the Research Triangle. During my 2-year tenure as Director, any Durham high school student could walk through the open doors to participate in interactive workshops. They could also chat with Teen Advisors who were trained by me to become peer-to-peer advisors and coaches who learned to deliver Best-In-Class, one-on-one advising on the college admissions process. It is my legacy and gift to Durham. 

I have a lifetime of commitment and passion for college admissions counseling, having worked in the space for over a decade and guided hundreds of students to college admissions success. My student acceptances include competitive schools such as Dartmouth, U Penn, Brown, Georgetown, Williams, Wellesley, Smith, flagship state schools, and more.

How We Begin
Our initial work will involve uncovering your child’s unique superpower(s) and brand story, one-on-one. The process is individualized to bring out the unique facets of your child from a different point of view. I will help your teen conceptualize and create a compelling, authentic narrative. As I know through my experience and proven results, your brand is the key to standing out during admissions reviews and the foundation for stellar essays. Everything flows from the unique brand and how convincingly it is presented to target schools. The student will own the process as he/she/they uncovers his/her/their voice and discovers his/her/their best self. 

Your child has a dream it will require a lot of hard work. I am excited about their journey, looking forward to the prospect of partnering with them, and sharing my deep expertise and personal knowledge in the college admissions and success space.